Golka, a millennial, says this is a misconception and points to the Covid-19 pandemic as a reason for the trend. Others claim the shift toward maximalism is a generational war between Gen Z and millennials, where Gen Z is countering the millennial minimalism trend - an aesthetic that focuses on looking clean, decluttering spaces, and owning very few items of clothes - in the loudest and most colorful way possible. Some cultural commentators believe that the trend is a sign of the times, where people are being encouraged to surround themselves with things they love, even if they are somewhat mismatched. Maximalism can be very avant garde and sometimes outrageously fun and wild.” “This means, to me, lots of bold colors, prints, and textures layered and worn in a unique way. “I define maximalism as more is more,” says maximalist content creator Sara Camposarcone.
It’s kitsch, over the top, somewhat reminiscent of the excesses of the Victorian era. The rules are simple: express yourself through extravagance. And now, in 2022, maximalist fashion, interiors, and design has taken TikTok and Instagram by storm. Maximalism can be traced back to the 19th century, when the Victorians collected clashing pieces of furniture and color palettes that paved the way for a modern practice of the aesthetic. It started with maximalist interior design going viral on Instagram in 2020, which marked a return to an aesthetic that can usually be summarized as mismatched, overcrowded, and somewhat eccentric. It’s fun, and why shouldn’t we have fun?” “Playing with prints and colors and shapes in my outfits is like creating art. “I think that there’s just so much room for creativity with the maximalist aesthetic,” Golka says. “Add one more thing before you leave the house,” Golka concludes.Īt its core, Golka believes maximalism encourages you to be yourself. Contrary to Coco Chanel’s minimalist advice to take one item off before leaving your house, fashionistas like Golka are going against traditional guidance.
Golka, 31, is a maximalist, a style that is currently trending on TikTok and Instagram. When you go on Anna Golka’s TikTok page, you’re overwhelmed with video after video of over-the-top outfits, clashing patterns, and a wealth of accessories.
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